One of the hardest things any company can do is build a brand. Building a brand takes time, effort, and consistency. Moreover, a brand can be tarnished in a matter of seconds. That’s why it’s important to have a clear game place when building a brand. In essence, building a brand is about creating an…
One of the biggest reasons why folks get into self-publishing is because they have something to say to the world. Specifically, these are topics that hit close to home. Yet, there are times when established publishers may not be interested in such topics. Thus, self-publishing is the easiest way to get your message out there.…
Savvy publishers understand what their audience wants. So, they try their best to deliver the content that readers are looking for. Often, this means keeping up with the times. Publishers are always on the lookout for the latest trends based on searches and sales. After all, there is no point in publishing content that readers…
In the world of internet searches and algorithms, keywords play a crucial role in making your content visible. When you produce content, it’s important to include all relevant keywords. That way, search engines will have an easier time finding your material. If you fail to include relevant keywords, then your content will be harder to…
Earning passive income is nirvana for most people. For publishers, passive income is a reality. When hard work pays off, you are entitled to enjoy the fruits of your labor. While that doesn’t necessarily mean dedicating the rest of your life to leisure, it does mean making your earnings go as far as they can.…
In the world of publishing, it’s quite common for authors to use pen names. Often, the use of a pen name has practical purposes. Other times, authors may not feel comfortable putting forth certain ideas in their own name. Then, there are times when pennames become necessary due to the volume of books published. Yet,…
For publishers, translating books is a big step. When books are highly successful in one language, it makes sense to translate it into other languages. After all, the language barrier is often insurmountable for some readers. Generally speaking, successful books in English often get translated into multiple languages. Readers from around the world would be…
The holiday season is right around the corner. That means the biggest shopping season of the year is upon us. Also, it’s a time when most people take some time off. During this time off, people look to unwind and disconnect from their usual routine. So, what better way to unwind and relax than reading…
Passive income is a taxable revenue that you earn without actively working. This term loosely describes the various means of earning without needing a full-time job. It encompasses all money you make from investments, dividends, royalties, and other means. The IRS disagrees with the loose definition of passive income, so you should acquire a tax…
When you think of self-publishing, Amazon is often first in mind, but there are more profitable options. For those who are hesitant to bring more profit to Amazon’s coffers, consider working with companies like Barnes & Noble Press, Apple Books, or Rakuten Kobo. You may wonder why anyone would not want to market on Amazon.…
