In the world of publishing, it’s quite common for authors to use pen names. Often, the use of a pen name has practical purposes. Other times, authors may not feel comfortable putting forth certain ideas in their own name. Then, there are times when pennames become necessary due to the volume of books published.
Yet, there are times when authors and publishers may feel compelled to publish works in their name. In this article, we are going to explore three reasons for this.
You’re Looking to Position Yourself
Many times, professionals publish books as they are looking to positions themselves in their respective fields. This is important to consider as all respected experts publish works in their area. If you are looking to make a name for yourself, then publishing in your name makes sense.
It is also important to be careful with what you publish. Whatever you publish in your name must be consistent with your expertise. For instance, if you’re a financial expert, publishing books on health and wellness may confuse your audience. Thus, it is crucial to make sure that you maintain a consistent approach. As such, health and wellness titles would be better off using a penname.
You’re Branding your Company or Products
When it comes to marketing, publishing in your own name makes perfect sense. Publishing books is a great tool that you can use to improve the visibility of your company and brand. The topics naturally depend on the products and services you are promoting. For example, a fashion brand could publish books on their specific line of products. A law firm might publish a legal handbook to draw attention to their services.
In the end, high-quality books give brands a high degree of traction. Useful guides and handbooks make the best marketing tools. The most important thing is to deliver value to the reader. A common mistake that companies make is writing a catalog for their products. While this is useful, it doesn’t deliver as much value.
So, if you’re looking to write a book for marketing purposes, a high-quality book filled with actionable advice will always be a good choice.
The Topic Is Personal
There are times when you want to publish a book for personal reasons. For example, there is a story you want to tell the world. In this case, there is no point in concealing your true identity. Moreover, if you are keen on sharing your experience with the world, then it makes sense to publish in your own name.
Also, there are topics that you truly believe in. These could be personal causes that you want to push forth. Therefore, you are looking to convey your passion to the world. Even if a topic is controversial, your personal commitment to it is something you want the world to know. This is especially true if you are seeking to draw awareness to a given topic or issue in the world.
So, if a topic truly resonates with you, then you ought to consider publishing in your name. Your readers will highly appreciate that they can put a face to the heartfelt words contained in your work. This can make the difference between an anonymous story and a deeply personal account.
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