In the world of internet searches and algorithms, keywords play a crucial role in making your content visible. When you produce content, it’s important to include all relevant keywords. That way, search engines will have an easier time finding your material. If you fail to include relevant keywords, then your content will be harder to spot by your target audience.
So, what is a keyword?
A keyword is a term that users utilize to find the specific information they are looking for. These are the specific search terms that individuals enter into search engines such as Google, or the search bar in an e-commerce site like Amazon.
Since there is no human control over searches, an algorithm takes care of finding the content users seek. As such, search algorithms scour through their databases to find content that matches. However, algorithms don’t have the capability of reading through an entire book. So, they search for titles, descriptions, and metadata to find the terms related to the search.
This is the reason why you need to max out the use of keywords in your writing works. Otherwise, your content will not be visible to your target audience. In this article, we’re going to look at four ways you can maximize the use of keywords in your content.
Include All the Right Keywords in Your Title
Being creative is a must. After all, your aim is to engage readers with catchy and original titles. However, being too creative may get your content lost in the shuffle. This is why you need to ensure that your title contains the exact words that readers will search for.
Including the right keywords becomes even more important in self-publishing. When you publish non-fiction titles, it is essential that you include the right search terms. That will facilitate search algorithms’ job. When readers look for books, your title will pop up on the first page of search results.
Include Keywords in Descriptions
When you publish a book on Amazon, you’ll be asked to provide a description of the book. This description is meant to provide readers with an introduction to your book’s content. Also, it serves Amazon to search for relevant keywords. Therefore, it’s a good idea to include as many of the relevant keywords as possible in the book’s description. That way, you can Amazon a hand in finding your book.
Search Engine Optimization
Search Engine Optimization, or SEO, is used to help search engines such as Google find your content. This practice is especially important if you publish your books on your own website. Aside from including keywords in your title, you can also include keywords in the text surrounding your book. That way, Google will find your book more easily.
Make Use of Metadata
Metadata is information that files themselves contain. These are description boxes, author names, and any other pertinent information related to the file itself. Thus, including relevant keywords in your file’s metadata will help Google, Amazon, or any other site find your content more easily. Writers and publishers often miss this point. So, give search algorithms a helping hand by including keywords in your metadata.
Now that you have these tips, please make sure to go over them every time you get set to publish your content. You’ll be surprised to find how quickly your content will get gain more traction.