Publishers and authors always ask themselves what the best niches are. Indeed, there is an unlimited number of niches. It’s virtually impossible to narrow the publishing world to a handful of niches. However, not all niches are created equal. As such, some sell more than others.
It’s also worth noting that niches come and go. A popular niche today doesn’t necessarily mean it will be popular next year or even next month. Therefore, authors and publishers need to keep you with the trends. Unless you get typecast into a specific niche, you have to go with the flow.
In this article, we are going to explore the five hottest niches for authors and publishers. The best part of all is that these niches are mainstays of the publishing field. So, here we go!
1. Business and Investing
Everyone is looking to make money, right? This is why books on business and investing money are so popular. The main thing here is to provide useful and actionable advice that folks can turn into profitable ideas. Rehashing the same old ideas won’t get you very far.
Books on starting new businesses, investing in the stock, and saving money are all popular volumes. A good rule of thumb is to make sure your books are crisp and fast-paced. That way, readers will feel they are getting their money’s worth. Esoteric discussions don’t fly too well in this segment.
2. Computers and Tech
Let’s get one thing straight here. We’re not talking about handbooks and manuals on how to program your computer. Yes, courses on programming and learning to use software are popular. The idea here is to create books that non-technical folks can use to learn about highly complex technology. If you can take a highly complex subject and make it easily digestible for the average person, then your book will be successful. For instance, books explaining the functions of a new operating system in easy-to-understand terms will be a hit.
3. Health and Wellness
This is the type of niche that sells itself. Virtually everyone is interested in health and wellness at one point or another in their lives. As such, they are always looking for ways to get fit, lose weight, and stay in shape.
This is where your book needs to provide answers.
The point here is not to rebadge the same old diets and exercise routines. The idea is to try a fresh approach to tried and tested topics. Also, if you are one of the first to publish a solid volume on a new diet or exercise craze, you will surely be successful.
4. Self-Help and Personal Development
This is a very broad topic. That is why you need to find a specific angle and go with it. For example, you can focus on improving relationships or parenting skills. Also, books on romance and dating have a great impact on younger audiences. The point here is to deliver a positive, uplifting message that you can translate into actionable advice people can take to heart. If you can deliver that, your books will be highly sought-after. This niche is always in demand. So, it’s always a good idea to deliver quality content.
