The most successful authors and publishers have a knack for producing content that stands the test of time. This content does not fade away with time. It is the type of material that generation after generation can find the same type of pleasure.
Some of these books are considered classics. Think of Shakespeare. His work is over 400 years old and remains relevant today. Now, we’re not talking about producing content that will last hundreds of years. However, we are talking about producing content known as “evergreen.” This kind of content will provide you with the kind of following you need to become a highly successful literary influencer.
So, let’s take a look at what evergreen content is and how you can use it to your advantage.
What Is Evergreen Content?
In short, evergreen content is the kind of content that is relevant over a long period of time. This isn’t a flash-in-the-pan book that fades away quickly. Additionally, evergreen content is not based on hot, trending topics.
Evergreen content is based on the reality of people’s lives. They are based on the kinds of things we all need to go through. They could be works of fiction or non-fiction. Nevertheless, their appeal is broad and cross-cutting. It will resonate with people from all walks of life, cultures, and ages.
When you strive to create solid evergreen content, you seek to capitalize on the types of topics people are always interested in. This is why romance novels are so popular. People are always interested in love and relationships. Therefore, romance novels fill a consistent need in people’s lives. Moreover, new generations can rediscover stories of old.
Why Is Evergreen Content Important?
Evergreen content can become your bread and butter. Successful evergreen content produces a steady revenue stream. It can help you build a foundation on which you can continue expanding your income. As such, you are not banking on short-term success. Here, you’re looking to make the most of your talents over the long-term.
Lots of books are commercially successful for a short period. Then, they fizzle out. In fact, some of the most popular books of all time have an enormous bang and then fail to sell after a few months or a few weeks.
This is the reality of plenty of authors.
With evergreen content, you have a consistent income stream that can potentially last for the rest of your life.
How Can You Create Evergreen Content?
The answer is simple. Do a keyword search (we have a guide on that you can check out in this blog). When you conduct keyword research, look for the topics that are consistently searched for every month. These will give you a good idea of the kind of content that people look for all the time. Once you spot them, it can be quite straightforward to produce content of this nature.
Here are the most common types of evergreen content you will find.
- How-to guides
- Beginner handbooks
- Product guides
- Self-help topics
- Case studies
The secret here is to find a topic that people will always have to deal with at one point or another. For example, a knitting tutorial may sound bland, but it’s the type of content that will always be in demand. So, do your homework and you will find that your evergreen content will keep the green rolling in every month!