When launching a new book, especially if it’s a personal brainchild, you need to have a coherent and articulated plan to help you make the most of your efforts. In this article, we are going to look at a 3-step plan that will help you get your book off the ground effectively.
Step One: Pre-launch
The pre-launch phase is anything you do prior to your book officially going on sale. As such, the aim is to build visibility for your book as a means of generating hype. At first, you may not have a large following. That’s alright as all great writers and publishers start off the same. Thus, you can build hype for your book among your friends, family, and colleagues. If you have already positioned yourself as a respected professional in your respective field, people will give you a chance.
During your pre-launch, take the time to release tidbits of your upcoming book. Freebies like sample chapters or related articles and whitepapers work very well. The more you can entice your readers prior to launch, the more anticipation you can create.
Also, don’t neglect video content. Some authors and publishers use video content such as YouTube videos to generate buzz surrounding their upcoming publications. In some cases, you find authors providing webinars and newsletters leading up to the official launch date.
Step Two: Launch
The actual launch of a book doesn’t have to an immense spectacle. All you need to do is release the book on the date you have committed to. The worst thing you can do is fall behind on your launch. In doing so, you’ll disappoint your followers. Also, you may want to try releasing advanced copies a couple of weeks early for exclusive subscribers. Now, we’re not talking about freebies, here. We’re talking about giving your subscribers early access. That way, your followers can feel that you value them over the general public. You must make it worthwhile for your followers to become your subscribers.
Step Three: Post-launch
Once your book is officially on the market, don’t neglect your subscribers. It’s important to keep in touch with them as often as you can. Weekly newsletters, YouTube videos, or social media posts work very well. Always make sure that your posts provide relevant content or advice. Don’t post for the sake of posting. Otherwise, you may end up confusing your followers. Naturally, your content depends on your topic and overarching theme. So, try your best to provide content that resonates with your followers as much as possible.
Lastly, take the time to thank your subscribers for following you. Often, simple gestures like free content or just a “thank you” message are enough to show your appreciation for your followers. People appreciate it when public figures take the time to acknowledge their support. After all, without your followers, your books would be largely unsuccessful. So, showing some love every once in a while is a great way to maintain engagement.
Step One: Pre-launch
The pre-launch phase is anything you do prior to your book officially going on sale. As such, the aim is to build visibility for your book as a means of generating hype. At first, you may not have a large following. That’s alright as all great writers and publishers start off the same. Thus, you can build hype for your book among your friends, family, and colleagues. If you have already positioned yourself as a respected professional in your respective field, people will give you a chance.
During your pre-launch, take the time to release tidbits of your upcoming book. Freebies like sample chapters or related articles and whitepapers work very well. The more you can entice your readers prior to launch, the more anticipation you can create.
Also, don’t neglect video content. Some authors and publishers use video content such as YouTube videos to generate buzz surrounding their upcoming publications. In some cases, you find authors providing webinars and newsletters leading up to the official launch date.
Step Two: Launch
The actual launch of a book doesn’t have to an immense spectacle. All you need to do is release the book on the date you have committed to. The worst thing you can do is fall behind on your launch. In doing so, you’ll disappoint your followers. Also, you may want to try releasing advanced copies a couple of weeks early for exclusive subscribers. Now, we’re not talking about freebies, here. We’re talking about giving your subscribers early access. That way, your followers can feel that you value them over the general public. You must make it worthwhile for your followers to become your subscribers.
Step Three: Post-launch
Once your book is officially on the market, don’t neglect your subscribers. It’s important to keep in touch with them as often as you can. Weekly newsletters, YouTube videos, or social media posts work very well. Always make sure that your posts provide relevant content or advice. Don’t post for the sake of posting. Otherwise, you may end up confusing your followers. Naturally, your content depends on your topic and overarching theme. So, try your best to provide content that resonates with your followers as much as possible.
Lastly, take the time to thank your subscribers for following you. Often, simple gestures like free content or just a “thank you” message are enough to show your appreciation for your followers. People appreciate it when public figures take the time to acknowledge their support. After all, without your followers, your books would be largely unsuccessful. So, showing some love every once in a while is a great way to maintain engagement.
