When most folks think about sales, they imagine piles of cash rolling in every day. While sales can certainly be like that, the truth is that money doesn’t always roll in. This is especially true when you aren’t familiar with the sales cycle of books. In this article, we are going to explore the sales…
In the publishing business, you’re only as good as the quality of your content. Needless to say, if your content is subpar, your sales and revenue will reflect this. As such, it’s crucial to find great fiction writers that you can feature on your publishing brand. There are two ways in which you can use…
Novice publishers believe that success is all about having a good book. While that is a fundamental element, it’s certainly not the only one. That is why you need to make sure that you have the right approach in mind. That way, you can avoid making the mistakes that we are going to outline in…
When it comes to publishing in the fiction domain, there are a plethora of subgenres to choose from. However, there is one question you need to answer before you even publish your first book, “what genre(s) do you want to specialize in?” Your answer to this question will determine the types of books you intend…
In the publishing world, there are two main genres, fiction, and non-fiction. Both genres have massive sub-genre categories. In fact, there are so many that they can be potentially endless. As such, it can be hard to figure out which is which. Nevertheless, there is a clear distinction when it comes to sales. Generally speaking,…
A common misconception is that marketing is about selling a product or service. However, it’s important to know that there is a clear difference between “marketing” and “sales.” Sales are the process by which you deliver a product or service to a customer in exchange for a payment. On the other hand, marketing is about…
Most publishers often mistake ads for marketing. Running ads is just one of the components of a successful marketing mix. As such, you must have a full toolkit that you can use to successfully sell a book. If you focus your sole marketing strategy on ads, then you are missing the big picture. Think about…
The publishing world seems to be obsessed with Amazon. There is good reason for that. Over 80% of the digital-book business goes through Amazon. As such, Amazon is the place to be. But that doesn’t mean you can’t be successful if you’re not on Amazon. In fact, there are highly successful authors and publishers who…
No discussion on sales would be completed without talking about social media. Social media is the place to be if you want to sell something. If you neglect a reasonable presence on social media, you’re missing out on the potential of your business. Thus, you need to be present on social media as much as…
Your choice of self-publishing company is critical to your success. By making the right call, you’ll give yourself a very good chance at success. However, the wrong call may cause you to waste time and effort. Needless to say, choosing the right company is a question of finding the right balance between cost and benefit.…
