Making a profit in the publishing world depends on a number of factors. Naturally, great content is essential. However, great content alone is not enough to make a business profitable. So, you need to employ tactics that can help your readers find you. After all, it can be hard to find true gems amid the sea of options out there.
In this article, we are going to explore three great ways that you can market your fiction books. As such, you will find that marketing can leverage your content by catapulting it to the top of the charts.
Leveraging Social Media
Nowadays, all successful market efforts begin with social media. You cannot reasonably expect to be successful without leveraging social media effectively. As such, this is the best place to start.
A good way to leverage social media is by creating groups. These groups can be built around book titles or genres. Ideally, you should build groups to cover various topics. Having one umbrella group can create confusion among fans.
Also, make sure you create profiles for your brand on various platforms. That way, you can keep followers up to date on the latest releases. You can use social media to maintain communication with your followers.
Creating a Dedicated Site
Creating a dedicated website is a must. Whether you sell books on your website or not, having a site build credibility. A good way to attract readers to your site is by linking them to social media. Then, offer freebies and promotions on your site. For example, readers who sign up for your mailing list receive a discount code for their next purchase.
Please bear in mind that offering freebies should be limited to additional materials and not books themselves. If you offer free copies of books, you will discourage readers from purchasing them. That’s why white papers, handbooks, guides, and so on, are all great freebies you can offer.
Bundle Them Up
Another great marketing approach is bundling books. A book bundle is a group of books that collectively are cheaper than buying them individually. Consequently, a book bundle is a better deal for the reader. For you, it ensures that you increase overall sales. For example, if one book costs $5.99, you can offer a bundle of four for $15.99. This is a better deal for the reader while you make a better income.
There are two ways to make bundles. First, you can make the bundles for readers to choose from. For example, you can bundle the entire set of books in a series. Alternatively, readers can choose to purchase books individually. Second, you can allow readers to mix and match the books they want to purchase. For instance, you can run a “buy 5 get one free” sale or “four for the price of three,” and so on. The aim here is to create a much better package deal, thereby enticing your readers to go for the bundle as opposed to purchasing a single volume.