Most publishers often mistake ads for marketing. Running ads is just one of the components of a successful marketing mix. As such, you must have a full toolkit that you can use to successfully sell a book. If you focus your sole marketing strategy on ads, then you are missing the big picture. Think about it this way, if you are looking to develop your physique, you need to do a series of exercises. You can’t expect to have strong legs if you only do bench presses all day long.
The same goes for marketing your book. That’s why we’re going to be taking a look at the truth about running ads for your book.
Amazon Ads
Amazon gives publishers and authors a solid array of advertising tools. After all, Amazon does its best to give publishers every chance to be successful. The logic is that if you sell lots of books, Amazon makes lots of money. However, novice publishers believe that running ads only will be enough to make their book visible. While this is true on the surface, the fact is that ads are nothing more than a forum to present your book. Therefore, your book needs to good in other areas, too.
A Good Description Makes the Difference
Book descriptions can literally make or break a book. If a description fails to engage, valuable content may get lost in the shuffle. A good description will give any book a fighting chance. That’s why a book’s description should be about giving readers a sense of the value they can expect to derive from the book. Otherwise, they won’t have any compelling reason to read your content. However, it’s important to avoid any unrealistic claims surrounding your book. The last thing you want is to mislead your readers.
A Cover Is Worth a Thousand Words
While we shouldn’t judge a book by its cover, it certainly helps to have a nice one. A good cover can help drive home your value proposition as you give readers a sense of what they can expect. Successful books have a cover to match the content they have inside. On the flip side, a terrible cover may end up confusing readers about what they can expect. In the end, you’re basically shooting yourself in the foot
Ads Are About Positioning
Please bear in mind that running ads are about positioning your book in the minds of your readers. As such, you want them to think about your book. Eventually, they will give your book a chance. When that happens, the quality of your content will shine through. That is what leads to successful sales. Over time, the combination of quality and value will lead you to build a successful publishing business. You will be surprised to find the consistency of the income you can generate daily, weekly, and monthly.
