When you seek to publish on Amazon Kindle, your content will get placed amid a sea of many other titles and authors. As such, readers have an unlimited amount of options to choose from. That’s good for the reader but no so good for publishers. Often, this means that your content might get lost in the shuffle. Even if you’ve optimized your title and keyword usage, you might still have trouble gaining traction.
That’s why a boost might be just what you need to start making serious cash.
In this article, we are going to be looking at how you can use Amazon Ads to boost your material’s reach. In particular, we’re going to be looking at how you can get started using Amazon Ads right off the bat.
Why Use Amazon Ads?
Amazon Ads boost your material’s visibility to readers. This enables readers to find your content amid the ocean of options available to them. So, it makes sense to use Amazon Ads as it gives your material the boost it needs. This is especially important when you’re new to the scene. As your material gains more traction, you might be able to sit back a little.
Depending on the type of ad you choose, you’ll be right atop search results, or literally in your readers’ faces. That’s why it makes sense to invest in Amazon Ads.
What Are the Types of Ads?
There are two main types of ads. It’s a good idea to try both and see which one works best for you.
Sponsored Ads
These are the ads that appear atop search results. These ads are based on keyword searches. So, if your material is already keyword optimized, then you’ll be in good shape. As such, every time a user searches for a specific topic, your material will be displayed. For example, if you’re promoting a book on “vegan recipes” your book will show up every time someone types “vegan” or “recipes”. If someone types in both terms, your book will be front and center.
Lockscreen Ads
These are the ads that users see every time they unlock their Kindle e-readers or Fire tabs. So, when you choose this type of ad, your content will pop up every time users reach for their devices. This is a great option if your new on the scene and looking for readers to give you a chance.
How Much Does It Cost?
Fair question. On the whole, ads cost on a pay-per-click basis. This means that you’ll get billed every time someone clicks on your ads. If they don’t click, you don’t get billed. Each click costs pennies per click. So, if you get millions of clicks, then you’ll have to pay a pretty penny. However, the sales you make should offset the cost.
Amazon asks you to set a daily budget. In general, you can start at $5 a day. So, each click deducts from your daily budget. Once your daily budget is exhausted, you’ll have to wait until the next day for your ads to be displayed. However, you could always up to your daily budget.
Verdict
The verdict that using Amazon Ads will help get your foot in the door, especially if you’re new to the game. So, start off with a small budget and take it from there.
