For every brand, business, and freelancer online, keeping up with trends is crucial to staying relevant with their targeted audiences. Monitoring new topics and keywords help in several ways. As mentioned earlier, it keeps you connected. Examples of this include: Knowing whether your brand is recognized, researching what else is trendy, and knowing topics you can discuss with your audience. Monitoring trending topics and keywords provide sources of inspiration for when you feel a creative block.
Trend Tracking Tools and Sites
Professional marketers and companies also use the tools you use. Google Trends, for example, is a free service that provides analytics about online search habits. This tool is considered the number one tool for scouting trends and keywords, which makes it easy to filter your search based on location.
Another recommended tool is Keyhole. This tool makes it easy to monitor trending topics and keywords on social media platforms like Facebook and Twitter. If you want to keep track of the attention your brand is getting, then use Keyhole to set alerts so you can monitor all mentions about it. The alert features work in real-time, so you will always know what is trending about it at any time.
Underutilized sources for tracking trendy topics and keywords are websites and platforms like Reddit, Quora, or Twitter. Reddit is a site populated with daily activities from people around the world. You will find debates on every topic available and see the popularity of those topics based on the up- and downvotes on them. A glance at the homepage is enough to see what is trending, but a quick search will offer hidden gems. Be thorough in your research.
You can use Quora the same way. This Q&A community is an excellent source of relevant topics and keywords. The questions you find can be an inspiration for shareable content and used to connect with your audience.
Believe it or not, Twitter is considered the best site for monitoring trendy topics and keywords. Trends are easy to find and update in real-time, so you will always be in the loop. Twitter also offers the option to be a sponsored or promoted trend. If you want to advertise your brand somewhere that guarantees notice, Twitter is the place.
Remember Your Audience
No matter what your business is online, expect always to be watching for trending topics and keywords. Your business relies on the success of your marketing process. Bear in mind the importance of ensuring the topics and keywords you find are relevant to your audience.
You can aim to expand your audience range, but always keep your primary audience in mind. This audience is your base and will always be essential to sales and recognition. It is this base audience that you engage when discovering new and exciting topics, and it is this audience who dictates the keywords that matter most to you. Never stray far from the people who popularized you in the first. As the saying goes, “remember your roots.”
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